OVERVIEW

150 years of emigration, reversed by a phone network.

Arranmore's population had been falling for a century and a half. No broadband meant no work, and no work meant the young kept leaving.

Three needed to prove it could be a serious partner for Irish business, not just the little guy of consumer telecoms. So instead of saying it, we did it: we connected an entire island and made it the world's first smart island.

DETAIL

First came Three's 5G network, then a co-working hub in the community centre so islanders and returners could work from home, an island. Then, working with the community and Three's network engineers, technology went where it was needed most: emergency beacons for the fishermen, smart monitors for elderly islanders living alone, connected tanks on the lobster boats.

The diaspora could finally come home without giving up their livelihoods. The story travelled as far as the USA and Australia. It became Three's best-performing film ever, lifted positive sentiment towards Three Business by 25 per cent, and earned €53 million in media.

ROLE

Creative Technologist

AWARDS

Cannes Lions – 1 x Gold Lion, 1 x Silver Lion, 1 x Bronze Lion, 1 x Shortlist
The Caples – 1 x Silver, 1 x Bronze
D&AD – 1 x Wood Pencil
ICAD – 1 x Gold, 3 x Silver, 1 x Bronze

TEAM

Executive Creative Director: Rory Hamilton
Creative Director: Kris Clarkin
Senior Art Director: Udi Ovadia
Senior Art Director: Jake O'Driscoll
Copywriter: Georgia Murphy
Producer: Karleen Smyth

Created by Boys+Girls.

CONT@CT

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