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TRUSTFALL

OVERVIEW

What does technology have to do to deserve our trust? And what breaks first when it doesn't?

Trust Fall makes those questions physical. It's a giant game inspired by KerPlunk: a nest of sticks holding up a mass of marbles. The marbles are your users' trust. The sticks are everything holding it in place.

DETAIL

Players consider a real product or service and answer rapid-fire questions across the four foundations of trust in technology: data protection, ethics, inclusivity and transparency. Every answer either leaves a stick in place or pulls it out. The marbles shift, hang, and sometimes fall.

The game ends with a review of where the structure held and where it nearly didn't, because in real life, you rarely get a second go.

ROLE

Creative Lead: concept development, game design and direction

AWARDS

100archive 2023 Selection

TEAM

Design: Ciara Wade & Patrick Feeney
Strategy: Anna Reiss
Copy: Peter Crawley
Creative Tech: Jonathan Bray
Fabrication: Think Design 

Created at The Human Sciences Studio, Accenture’s The Dock

CONT@CT

© 2026. All rights reserved. All wrongs reversed.

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