16/06/2017

Gravity : ‘Daedalus’ Jet Suit

[vc_row][vc_column][vc_single_image media="55079" media_width_percent="100"][/vc_column][/vc_row][vc_row unlock_row="" row_height_percent="0" overlay_alpha="50" gutter_size="3" shift_y="0"][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text el_class="inspiration-post"]In Greek mythology Daedalus achieved human flight with wax and feather wings but in the 21st century he'd have strapped 6 jet propulsion engines on to himself and created a body suit like this.

This Iron Man-like suit requires 2/3 of the pilot's weight to be borne by the arms so it's not the easiest to fly, most practical, or safest; but it's got to be one of the coolest flying suits I've seen.

Watch inventor Richard Browning's TED talk below.

Company: Gravity Industries[/vc_column_text][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row unlock_row="" row_height_percent="0" overlay_alpha="50" gutter_size="3" shift_y="0"][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_raw_html]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[/vc_raw_html][/vc_column][vc_column width="1/6"][/vc_column][/vc_row]

13/06/2017

Baidu : AI Glasses

[vc_row][vc_column][vc_single_image media="55067" media_width_percent="100"][/vc_column][/vc_row][vc_row unlock_row="" row_height_percent="0" overlay_alpha="50" gutter_size="3" shift_y="0"][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text el_class="inspiration-post"]Baidu worked with Alzheimer's Disease China to find an innovative application of Augmented Reality technology - helping Alzheimer's sufferers recognise loved ones and friends through AI-powered facial and voice recognition and relaying that to the user via AR glasses.

Agency: F5 Shanghai[/vc_column_text][/vc_column][vc_column width="1/6"][/vc_column][/vc_row]

06/06/2017

Lenz App : Deutsche Telekom

[vc_row][vc_column][vc_single_image media="55052" media_width_percent="100"][/vc_column][/vc_row][vc_row unlock_row="" row_height_percent="0" overlay_alpha="50" gutter_size="3" shift_y="0"][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text el_class="inspiration-post"]Great example of how to turn a mandatory on a brief into a creative opportunity. Saatchi & Saatchi London turned the brand colour magenta into a chroma key to deliver exclusive Gorillaz content wherever you can find it.

Read their case study here.

Agency: Saatchi & Saatchi London[/vc_column_text][/vc_column][vc_column width="1/6"][/vc_column][/vc_row]

04/06/2017

Water Made Active : Gatorade

[vc_row][vc_column][vc_single_image media="55038" media_width_percent="100"][/vc_column][/vc_row][vc_row unlock_row="" row_height_percent="0" overlay_alpha="50" gutter_size="3" shift_y="0"][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text el_class="inspiration-post"]One of those all-too-rare times where the technical execution, the visual direction and the concept all work perfectly to deliver one solid idea.

Bonus: make sure you check out the 'making of' video to see how they created  the visuals in-camera.

Agency: TBWA\Chiat\Day\LA
Tech: Unit 9[/vc_column_text][/vc_column][vc_column width="1/6"][/vc_column][/vc_row]

01/06/2017

Truth Revealing Banners : Amnesty International

[vc_row][vc_column][vc_single_image media="55007" media_width_percent="100"][/vc_column][/vc_row][vc_row unlock_row="" row_height_percent="0" overlay_alpha="50" gutter_size="3" shift_y="0"][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text el_class="inspiration-post"]Brilliant use of display ads on YouTube, revealing the truth behind politicians' words.
Agency: Air (Belgium)[/vc_column_text][/vc_column][vc_column width="1/6"][/vc_column][/vc_row]

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